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 Prefer the Natural stamp Booklet
  Issue : mai 24 of 2019
  Printing : Offset
  Imprimerie : Phil@poste
  Production : FARE RATA 2019
 

In 2010, 70% of the population of Polynesia is overweight, of which 40% at the stage of obesity in the adult population, this study shows alarming figures. Consumption of sugary products is a determining factor in the risk of overweight and obesity, and the Polynesian government services have started fighting these factors. Communication efforts have been made for many years to improve the population’s knowledge of healthy eating in conjunction with the promotion of physical activity. It is therefore important to encourage our population to question its consumption of sweetened products and to promote naturally sweetened products of better nutritional quality. The name Natural Sugar derives its origin from foods naturally sweetened and that do not undergo any sugar addition and sugar derivative. These are fruits and vegetables and “no sugar added” fruit desserts and juices. This campaign is focused on the search for taste, the pleasure of comfort. This series of visuals aims to awaken our senses, through the expression of emotions, to combine pleasure and flavours with the notion of health. FARE RATA, the French Polynésia Post Office has therefore joined in this action to raise awareness about the right choice of consumption but also to promote the quality of fruits and vegetables of our country.



Carnet Préférez le Naturel
 
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